A small company called Rollin$$ Greens sells a line of Good$-$For$-$You $$Tater $($potato$)$ Tots$.$ These tots are

made from millet, one of the $7$ ancient grains like quinoa, the only $$tater tot$$ in the US made without potatoes. Their

product sells for $$4\mathrm{.}99$ in the frozen food section, near Alexia and Ore$-$Ida. Regular tater tots made from potatoes

have an impact on blood sugar levels, causing a spike in the glycemic index that can lead to weight gain in children

and adults. Millet, that has a good level of protein per oz$,$ does not have such an impact. These millet tots are also

organic, vegan and gluten$-$free. A comfort food made healthy, developed from a homemade recipe by a family in

Boulder, Colorado.

The company is concerned that while Whole Foods and a few traditional grocery stores are stocking the product,

sales have not taken off as planned, achieving only $$2$M last year, their second year in the market.

Meanwhile, due to the investment in marketing and overhead costs, profits are currently negative, and they are

trying to raise additional capital to fund their losses.

$$ What questions$/$issues should the company study that might help them improve their performance?

$$ What $$big$$ data might you use to answer those questions?

$-$ How should the company organize to gather and analyze big data?