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A tennis company wishes to expand its operations, either with new products or in new customer markets. Answer the following questions: What are some possible
A tennis company wishes to expand its operations, either with new products or in new customer markets.
Answer the following questions:
- What are some possible new products for this company?
- Do these products fit the company's image?
- Does the firm have the technological or production expertise needed for these products?
- If a product is introduced and fails, what effect (if any) will the failure have on the company and its other products?
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The law of marketing
Authors: Lynda J. Oswald
2nd Edition
2901439079248, 1439079242, 978-1439079249
