Question
a. The buyer decision process consists of five stages: need recognition, information search, evaluation of alternatives, the purchase decision, and post-purchase behavior. Give an example
a. The buyer decision process consists of five stages: need recognition, information
search, evaluation of alternatives, the purchase decision, and post-purchase behavior.
Give an example to describe a process of buying a specific product.
b. Do consumers pass through ALL these five stages with every purchase? If No, give
examples of an exception.
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Marketing Channels
Authors: Rosenbloom
8th edition
9781133707578, 324316984, 1133707572, 978-0324316988
