Question
A tour company in Belize provides a range of tours and tourist experiences to a variety of international vacationers. What service development tool should the
A tour company in Belize provides a range of tours and tourist experiences to a variety of international vacationers. What service development tool should the company use as a cost - effective means of gathering ideas to improve its current services?
- Interviewing customers after their tour experience
- Using customer information to create user personas
- Conducting a focus group of tour guides and tour partners
- Sending out field researchers to experience each tour
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Principles of Responsible Management Global Sustainability Responsibility and Ethics
Authors: Oliver Laasch
1st Edition
9781285981321, 1285080262, 1285981324, 978-1285080260
