) A Western Canadian producer is considering purchasing a five-year product license from Sunkist Growers Inc. The product license will cost $1,500,000, and the required equipment will cost $1 million. Equipment upgrades will be $100,000 at the beginning of the third and fifth years. Expected profits are $1 million in each of the first three years and $750,000 in the last two years. The producer will purchase product licenses only if the IRR is greater than 25%. Should the product license be purchased?

9.B) The Dragons (from CBC's Dragon's Den) are considering a venture from an Albertan entrepreneur. His proposal requires the Dragons to invest $500,000 immediately. Based on market conditions, the product is estimated to have year-end profits of $100,000, $200,000, $300,000, $200,000, and finally $100,000. The Dragons will invest only if the internal rate of return exceeds their cost of capital of 20%. Should they invest?

1.Define sustainable marketing and discuss its importance

2.Identify the major social criticisms of marketing

3.Define consumer activism and environmentalism, and explain how they affect marketing strategies.

4.Describe the principles of sustainable marketing

5.Explain the role of ethics in marketing

6.Discuss the role of a company's salespeople in creating value for customers and building customer relationships.

7.Discuss the role of a company's salespeople in creating value for customers and building customer relationships.

8.Discuss the personal selling process, distinguishing between transaction-oriented marketing and relationship marketing.

9.Explain how sales promotion campaigns are developed and implemented

10.Define direct and digital marketing and discuss their rapid growth and benefits to customers and companies.