ABC Books is a chain of bookshops which have seven locations across the country and 3 friends own this small business. Previously, they have only sold in-store; however, they have noticed their competitors moving online. The staff in different stores keep in contact with each other and sometimes with customers through emails or tele conversation. The owners travel to the seven locations from time to time for taking stock of accounts and general operations. They also collect required paperwork pertaining to accounts etc during their visits.

During the current pandemic conditions, serving the customers through the available means has been exceptionally challenging. Also, the small business is looking to expand their customer base to increase revenue as the business seems to have reduced in the last few months. Goals and strategies of this small business include selling more products to a higher number of customers, better communication and moving data storage away from paper filing. The company would also like to receive more customer feedback and begin to do more advertising of their products.

There is a new Operations manager in the business who wants to introduce various digital technologies for collaborative work in the business. The owners have agreed and asked the new manager to present his/ her ideas. They have also invited a business associate who runs a marketing firm to attend the presentation.

You are as the newly appointed operations manager at ABC Books, how do you prepare and present following cases?

- Approaches adopted for identification of digital technologies

- Key features of the chosendigital applications and technologies

- Commercial strategy