ABC company hires an advertising agency to develop an advertisement to introduce its new product. The ad includes a statement that mislead customers to believe the ABC's new product is superior to competition. Which of the following is correct about this scenario?

Multiple Choice

• ABC is not responsible as they outsource the advertising development to the ad agency
• ABC should have given all details and instructions of the ad
• ABC should have developed the ad itself to avoid this situation
• ABC is responsible for the content of its marketing communications, even if it is developed by an ad agency