According to a Nielsen report, more than one-third of customers prefer to contact businesses for customer support questions through social media. The purpose of this exercise is to familiarize students with the process of Social Customer Care (SCC) as a way to handle customers questions, complaints, issues, suggestions, and ideas.

Research social customer care and select a company/vendor that provides this service for major companies.

Browse through their website and describe their service offering.

What are some of the advantages of using SCC?

What are metrics associated with SCC?

Select a company and research how they provide SCC. Alternately, you can use a company you have interacted with in the past through SCC.

What are some best practices this specific company uses as it relates to SCC? Describe at least 3 and justify your answer.

Your examples can be written up or could be screenshots as long as the information is clearly visible.

The paper should meet the following requirements:

APA 6th Edition format

2 1/2 to 3 pages in length not including cover and reference pages

Use additional research to support your responses and include appropriate marketing concepts from previous courses and/or readings marketing 346 class can you please post youre sources and such so i can use as a guide when i look over what i have?