According to

CNET.com,

$"$In the spring of $2011,$ Hastings held a meeting with his management team and outlined his blueprint to jettison Netflix's DVD operations. Netflix managers would tell subscribers on July $12$ that they planned to do away with a popular subscription that offered access to DVD rentals as well as unlimited ondemand streaming video for $$10$ per month. DVDs and streaming would be separated and each would cost subscribers $$7\mathrm{.}99$ a month, or $$15\mathrm{.}98$ for both, about a $60$ percent hike. The changes would take place in September.

The price and the later, aborted attempt to spin off the company's DVD operations enraged Netflix customers. The company lost $800,000$ subscribers, its stock price dropped $77$ percent in four months, and management's reputation was battered."

Which of the following elements of strategy did Netflix get wrong?

Differentiation

Staging

Vehicles

Arena

Economic logic