After extensive customer research and segmentation, an artist sketchpad company decided it would offer low-priced pads for artists. It then decided it could off-set the lower price by removing the pads from retail stores and offering them exclusively through their own website. After implementation of their marketing strategy, sales plummeted for the sketchpad. What question should the company have asked itself about the promotion of its sketchpad before implementing their new marketing strategy? O What would be the ideal price for your targeted segment? What special features are critical for this segment? Where does this segment look or shop for your product? Previous Nexi Submit 16 Type here to search Segway focuses on the personal people-mover market of individuals who need to move longer distances with ease. Its stand-up scooter is used in two narrow markets: tourist tours and warehouse employee movement. What type of marketing strategy should this company use? O differentiated marketing o niche marketing mass marketing Previous Next