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After flying with United Airlines, passengers were asked to record their perceptions regarding their experience pertaining to each of the decision-making criteria. The results are

After flying with United Airlines, passengers were asked to record their perceptions regarding their experience pertaining to each of the decision-making criteria. The results are displayed in Table form below (expectation scores were obtained from the original multi-attribute matrix. Given this information, determine the size and direction of the service gap and whether customers were dissatisfied, satisfied, or delighted.

Decision-Making

Criteria

United

Airlines

Perceptions

United

Airlines

Expectations

Price

8

8

Flight Schedule

8

9

Destination

10

10

Baggage Fees

7

8

Leg Room

7

8

In-Flight Entertainment

Options

8

7

Timeliness

9

7

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