Question
After flying with United Airlines, passengers were asked to record their perceptions regarding their experience pertaining to each of the decision-making criteria. The results are
After flying with United Airlines, passengers were asked to record their perceptions regarding their experience pertaining to each of the decision-making criteria. The results are displayed in Table form below (expectation scores were obtained from the original multi-attribute matrix. Given this information, determine the size and direction of the service gap and whether customers were dissatisfied, satisfied, or delighted.
Decision-Making Criteria | United Airlines Perceptions | United Airlines Expectations |
Price | 8 | 8 |
Flight Schedule | 8 | 9 |
Destination | 10 | 10 |
Baggage Fees | 7 | 8 |
Leg Room | 7 | 8 |
In-Flight Entertainment Options |
8 |
7 |
Timeliness | 9 | 7 |
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