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After reading and reviewing 11: Product Concepts, Branding and Packaging and Case 11.2: Hilton Worldwide Expands to New Brands and Markets answer the following 3
After reading and reviewing 11: Product Concepts, Branding and Packaging and Case 11.2: Hilton Worldwide Expands to New Brands and Markets answer the following 3 questions.
- Which branding strategy is Hilton using?Why is this appropriate for Hilton?
- How does the state of competition among hotels indicate where this category is in the product life cycle?
- Is Hilton's product mix deep as well as wide?Explain your answer.
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Essentials of Marketing
Authors: William D. Perreault, Joseph P. Cannon
13th edition
78028884, 978-0078028885
