Question
After the market segmentation process,the nextstep for the marketer is to begin to understand the process of thinking through how to blend the (4) P's
After the market segmentation process,the nextstep for the marketer is to begin to understand the process of thinking through how to blend the (4) P's intothemarketing strategy.Your "to do" --identify what follows the market segmentation process?
a)Product Positioning
b)Revisions/Improvements to existingproduct
c)Target Marketing Identification
d)Consumer Adoption Process
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Principles of Marketing
Authors: Philip Kotler, Gary Armstrong
13th Edition
0136079415, 978-0136079415
