ALDI is a supermarket chain that has been operating in Australia for several decades now. Distinguishing characteristics of ALDI are:1) the high percentage of own-brand products and 2) a focus on price in the competition with other major supermarkets.

A few years ago, ALDI added the Australian food classic Vegemite to its product range. However, Vegemite is high in glutamates and salt and many consumers aim to shop health-wise nowadays, so that ALDI management is considering to discontinue the sale of Vegemite.

TASK 1:Perform a SWOT analysis for ALDI to identify the risk associated with discontinuing the product. Please provide three items per each SWOT topic.

Consider in your analysis that ALDI offers its own version of Vegemite (Brekkymate) and that ALDI's profit margin is much smaller for Vegemite than for Brekkymate