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All of the following factors drive compensatory versus noncompensatory decision making EXCEPT: Group of answer choices a. the total price of the items. b. the
All of the following factors drive compensatory versus noncompensatory decision making EXCEPT:
Group of answer choices
a. the total price of the items.
b. the importance of the various attributes to the consumer.
c. resource availability.
d. the size of the choice set.
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