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Alpha Division of Craft Corporation produces electric motors, 20% of which are sold to Crafts Alpha Division and 80% to outside customers. Craft treats its

Alpha Division of Craft Corporation produces electric motors, 20% of which are sold to Crafts Alpha Division and 80% to outside customers. Craft treats its divisions as profit centers and allows division managers to choose whether to sell to or buy from internal divisions. Corporate policy requires that all interdivisional sales and purchases be transferred at variable cost. Gamma Division's estimated sales and standard cost data for the year ended December 31, based on a capacity of 60,000 units, are as follows:

ALPHA DIVISION

OUTSIDERS

Sales

$660,000

$5,760,000

Less variable costs

660,000

2,640,000

Contribution margin

---

3,120,000

Less fixed costs

175,000

900,000

Operating income (loss)

($175,000)

$2,220,000

Unit Sales

12,000

48,000

Alpha has an opportunity to sell the 12,000 units shown above to an outside customer at $80 per unit. Alpha can purchase the units it needs from an outside supplier for $92 each.

Required: Assuming that Alpha desires to maximize operating income, should it take on the new customer and discontinue sales to Omega? Why? (Note: answer this question from Alphas perspective)

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