Question
Amazon.com Mission statement is To be Earth's most customer-centric company, where customers can find and discover anything they might want to buy online, and endeavors
Amazon.com Mission statement is "To be Earth's most customer-centric company, where customers can find and discover anything they might want to buy online, and endeavors to offer its customers the lowest possible prices."
- Is this mission statement market-oriented, product-oriented, production-oriented or futuristic? Why?
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Marketing The Core
Authors: Roger A. Kerin, Steven W. Hartley, William Rudelius
5th edition
9780077517083, 78028922, 77517083, 978-0078028922
