Amy Wright is the owner of Fit Wright Shoes, a manufacturer of footwear located in Alice, Texas. Her company has pledged that all customers will have a lifetime replacement guarantee on all footwear bought from the company. This guarantee applies to the entire shoe, even though another company makes parts of the product.

1. Do you think a lifetime guarantee is too generous for this kind of product? Why or why not?

2. What impact will this policy have on quality standards in the company? Be specific

3. What alternative customer service policies would you suggest?