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An emotional appeal aims to satisfy consumers' , while an informational appeal speaks to consumers' Multiple Choice top-of-the-mind awareness; bottom-of-the-mind reactions. cost-consciousness; imaginations. emotional desires;
An emotional appeal aims to satisfy consumers' , while an informational appeal speaks to consumers' Multiple Choice top-of-the-mind awareness; bottom-of-the-mind reactions. cost-consciousness; imaginations. emotional desires; utilitarian needs. needs; desires. institutional focus; personal focus
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Simplifying Finance And Accounting Function
Authors: Mr. Dauji Gupta
1st Edition
9353467276, 978-9353467272
