An example of opportunity cost is:

Question 14 options:

1)	Cost of entering a new market

2)	Projected price of innovative products

3)	Cost of time spent on key account plan

4)	Incentives and bonuses linked to annual results

The buying criteria used by organizations is often based on:

Question 19 options:

1)	Economic and technical issues

2)	Extras included as part of the product offer

3)	Hospitality and gifts received

4)	Relationships with the supplier's sales force