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Analysis of Case 33, Samsung Everland: Managing Service Quality 1evaluate the attractiveness of the global theme park industry, the competitive strength of Farmland and its
Analysis of Case 33, Samsung Everland: Managing Service Quality 1evaluate the attractiveness of the global theme park industry, the competitive strength of Farmland and its strategic situation; 2 evaluate his previous attempts to foster a service oriented culture; 3 identify the issues facing Farmland; and 4 recommend changes in Farmlands approach to implementation that will allow the park to offer world class customer service quality
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