Analysis of the current situation

The current situation is that Chipotle's main global marketing challenge is international expansion. Chipotle has locations in the following countries: the United States, Canada, the United Kingdom, France, and Germany. They must select the best strategy for expanding their brand into new markets. This involves taking into account cultural variations as well as local customer interests. Think of this as a snapshot of the situation, or what is true at this point in time.

Please cite any sources that has been used for this question please

This is about Chipotle going global in China

1) Macro-environmental factors affecting the case

2) Economic considerations

3) Political, regulatory considerations

4) Cultural/social considerations

5) Product review

6) Price review

7) Distribution review

8) Marketing communications review

9) Competitive analysis (focus on direct competitors)

10) Product/market analysis (country markets and/or consumer markets)

11) SWOT analysis

12) Conclusions regarding the current situation

Below is the case study that can help understand the question better

SAGE Business Cases - Chipotle Mexican Grill: A Sustainability Champion Going Global With China (umgc.edu)

Sage. (2020, January 15). Chipotle Mexican grill: A Sustainability Champion going global with China. SAGE Knowledge. Retrieved April 28, 2022, from https://sk.sagepub.com/cases/chipotle-mexican-grill-sustainability-champion-going-global-china