Analysis questions for the case?

1.What was the real dilemma for The Macallan when going "no-age statement" (NAS)?

2.Apply the Keller Brand equity model/framework to The Macallan with and without age segments.

3.How do you interpret The Macallan's no age pricing strategy?

4.Which marketing segments should The Macallan focus on and why?

5.In which region should The Macallan's global marketing strategy focus on and why?