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Angela is a owner of a new uprising virtual healthcare company. She has been working with an advertisement agency on choosing time slots of the
Angela is a owner of a new uprising virtual healthcare company. She has been working with an advertisement agency on choosing time slots of the day and days of the week that they want to air the latest advertisement video on cable TV channels. Which part of the integrated marketing communication is Angela working on
Amy is in the midst of deciding on specific timing of TV advertisements and online video placements. She is most likely engaged in:
a
designing the promotional program.
b
setting the promotional budget.
c
evaluating the promotional program.
d
scheduling the IMC elements.
:
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