Answer all questions with as much detail as possible and without using citations/sources.

1. What are some major issues in implementing BI? Given these issues, would you implement it, why or why not?

2. What is the difference between predictive analytics, predictive and descriptive analytics? How would you use each, provide an example

3. How does customer sentiment analysis help companies provide a personalized service to their customers? Provide an example of a company that should conduct this analysis and why the would need to.

4. How can interactive reporting assist organizations in decision making?

5. How can analytics aid in objective decision making?