Answer both questions

QUESTION 8 The ad for Volvo in the 1990's which exaggerated safety claims, had a effect on negligible, sales 4 negative, brand trust O negative, the ad team's remuneration positive, sales O positive, market share QUESTION 9 The present structure of the ad/marcom industry makes sense as it O A. allows specialized agencies to create deep expertise in their technical domain B. preserves economies of scope, as specialist agencies are able to collaborate O C. has helped preserve full service agencies' historically high fees, i.e. 15% O D. All of the above O E. All except C