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Answer every picture they are tied together USE THE FOLLOWING INFORMATION FOR QUESTIONS 2 THROUGH 6. Read the details and the questions very carefully. Take
Answer every picture they are tied together
USE THE FOLLOWING INFORMATION FOR QUESTIONS 2 THROUGH 6. Read the details and the questions very carefully. Take your time. Assume there are exactly 100 million households with televisions in the United States GAP place one 30-second advertisement during The Colbert Show on February 3rd and another on February 12th. The cost to place EACH one of these ads was $80,000. 4 million households watched Colbert on Feb. 3, and 12 million households watched Colbert on Feb. 12 On Feb. 3, 16 million households had their TV's turned on. On Feb. 12, 32 million households had their TV's turned on. Assume that GAP's target consumer group is middle-class men and women ages 18 to 34. 20% of those watching Colbert on TV fit within this target audience. Q2: What was the CPM for the ENTIRE CAMPAIGN (the 2 ads combined) for the GAP ads? Enter the answer to the nearest cent but do not use a dollar sign. (6 pts) Q3: What was the TCPM (Target CPM) for the ENTIRE CAMPAIGN (the 2 ads combined) for the GAP ads? Enter the answer to the nearest cent but do not use a dollar sign. (See 02 for details) 0.05 D 4 pts Question 4 Q4: What was Colbert's RATING on Feb. 37 Enter the answer to the nearest 1/10th of a whole number. Do not use a percent (%) sign. For example, if you calculate the rating is 15.67% then you should enter: 15.7 (See Q2 for details) Question 5 4 pts Q5: What was Colbert's SHARE on Feb. 37 Enter the answer to the nearest 1/10th of a whole number. Do not use a percent (%) sign. For example, if you calculate the share is 15.67% then you should enter: 15.7 (See Q2 for details, 4 pts) Question 6 4 pts Q6: What was Colbert's SHARE on Feb. 12? (See Q2 for details, 4 pts) Enter the answer to the nearest 1/10h of a whole number. Do not use a percent (%) sign. For example, if you calculate the share is 15.67% then you should enter: 15.7 Step by Step Solution
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