Answer the following questions related to the marketing summary. Your marketing plan should take into account all of the marketing strategies and should identify all of the methods you will use to develop brand recognition and promote the business. 1. Image (10 marks) describe the image your company will project. Why is this image appropriate for your services and the customer group? Will the employees wear uniforms? Describe and give examples. Create a collage of how your spa will look in terms of decorations, atmosphere, and image. Include the flooring used, artwork, colour scheme, paint colour, and any themes you might incorporate. For example: 2. Target market ( 5 morks) Explain in detail what the customer demographics are. 3. Competitive analysis ( 3 marks) - Name one direct competitor - Name one indirect competitor - Explain the competitive advantage you have over your competitors. 4. Methods used to promote the business. (2 marks) - List the methods you will use to promate the business. Answer the following questions related to the marketing summary. Your marketing plan should take into account all of the marketing strategies and should identify all of the methods you will use to develop brand recognition and promote the business. 1. Image (10 marks) describe the image your company will project. Why is this image appropriate for your services and the customer group? Will the employees wear uniforms? Describe and give examples. Create a collage of how your spa will look in terms of decorations, atmosphere, and image. Include the flooring used, artwork, colour scheme, paint colour, and any themes you might incorporate. For example: 2. Target market ( 5 morks) Explain in detail what the customer demographics are. 3. Competitive analysis ( 3 marks) - Name one direct competitor - Name one indirect competitor - Explain the competitive advantage you have over your competitors. 4. Methods used to promote the business. (2 marks) - List the methods you will use to promate the business