Question
Appendix Chapter 1 - Business plan (excerpt) From Max Lionel Realty business plan FY 2018/19 About Max Lionel Realty Max Lionel Realty (MLR) was founded
Appendix
Chapter 1 - Business plan (excerpt)
From Max Lionel Realty business plan FY 2018/19
About Max Lionel Realty
Max Lionel Realty (MLR) was founded in 2008 by property developer Max Lionel. The
company currently has 10 branches and employs approximately 100 people, 80 of
whom are licensed real estate agents.
Through its client agents, the organisation manages property sales and rentals (both
residential and commercial) on behalf of a range of clients. The organisation also
separately engages in investment activities, such as property and land development.
Max Lionel Realty has been a member of the Real Estate Institute of New South Wales
since 2008 and proudly follows the REINSW Code of Conduct.
Mission:
to achieve the highest returns for our clients and to deliver a client experience
that is second to none in the industry.
Vision:
to establish, within five years, the MLR brand the highest ethical standards
with best-in-breed performance for clients.
Values:
integrity
client-focus
active encouragement of excellence, innovation and continuous improvement
teamwork
recognition of the diversity and expertise of MLR employees and agents.
Strategic directions:
The strategic context in which Max Lionel Realty will achieve its mission and vision is
through:
engaging with customers and clients
building goodwill and reputation for integrity
supporting innovative thinking, management and leadership skills.
creating a high-performing, highly profitable organisation.
BSBLDR803 Appendix 1 | Version: 1.1 | Implemented: 21st October 2019 | To be reviewed: 21st October 2021 | Page 4 of 19
Chapter 2 - Organisational chart and management profiles
Max Lionel Realty Pty Ltd organisational chart
Board of Directors
and CEO
Max Lionel
Chief Financial Officer
Riz Mehra
Operations General
Manager
Kim Sweeney
Career Development
Manager
You
Human Resources
Manager
Les Goodale
Manager Residential
and Commercial
Realty (Sales and
Rentals)
Pat Mifsud
Manager Investments
Peter Mitchell
BSBLDR803 Appendix 1 | Version: 1.1 | Implemented: 21st October 2019 | To be reviewed: 21st October 2021 | Page 5 of 19
Chapter 3 - Management responsibilities
Max Lionel, CEO
Max is responsible for working with the Board of Directors to oversee the business, set
overall strategic directions, manage risk, and authorise large financial transactions.
Riz Mehra, Chief Financial Officer
Riz is responsible for preparing quarterly financial statements and overall budgeting. Riz
is also responsible for overseeing budgets for cost centres and individual projects. At the
completion of financial quarters and at the end of projects, Riz is responsible for viewing
budget variation reports and incorporating information into financial statements and
financial projections.
Kim Sweeney, Operations General Manager
Kim is responsible for the day-to-day running of the company. Kim oversees the
coordination, as well as the structural separation, of the Residential, Commercial, and
Investments centres. Kim is responsible for sponsoring projects which affect operations
of the organisation as a whole. Kim works with the Human Resources Manager to
coordinate systems and projects in order to achieve company-wide synergy.
Les Goodale, Human Resources Manager
Les is responsible for the productive capacity and welfare of people at MLR. With the
Operations General Manager, Kim works to coordinate projects and management
systems such as performance management, recruitment, and induction. Kim will need to
ensure aspects of the recently launched WHS management system, such as risk
assessment, management, consulting, reporting and continuous improvement, are
coordinated with all subsequent activities.
You, Career Development Manager
You are responsible for ensuring the Company's personnel are suitably qualified for their
job role and the organisations current and future human resources needs are met. You
will need to develop a collaborative partnership with a local Registered Training
Organisation in order to deliver the CPP40307 Certificate IV in Property Services to
current and future staff members who want to become licensed Real Estate Agents.
Pat Mifsud, Manager Residential and Commercial Realty
Pat is responsible for the management of all aspects residential and commercial realty.
Pat manages the activities of commercial agents.
Peter Mitchell, Manager Investments
Peter is responsible for the management of all aspects investment realty. Peter manages
the activities of investment agents. Peter works with the Operations General Manager to
ensure separation of investment from obligations to residential and commercial clients.
BSBLDR803 Appendix 1 | Version: 1.1 | Implemented: 21st October 2019 | To be reviewed: 21st October 2021 | Page 6 of 19
Chapter 4 - Budget summary
Max Lionel Realty Pty Ltd 2018-19 budget by activities to be
undertaken
Income:
Commissions, fees from
clients
$2,566,000 Commissions and agents' fees for the
period.
Investment income $1,567,000 Real estate investment income.
COGS $150,413 Cost of provision of services.
Total Income $3,982,587 Gross profit.
Expenses:
Wages, salaries and on-
costs
$1,567,890 Wages, salaries, superannuation, work
cover insurance, payroll tax.
Consultancy fees
Training and development
expenses
$25,000
$25,000
Project management: WHS management
system; AD awareness program.
Cost of staff training and professional
development activities.
Communication expenses $42,000 Telephone, ISP costs, IT support.
Staff travel, transport and
accommodation
$55,500 Cost of staff travel and associated costs
for sales, etc.
Premises expenses $250,000 Rent, electricity, maintenance, cleaning.
Capital expenditure $120,000 Purchase of new office equipment (90%),
vehicles; purchase of properties, land.
Depreciation and
amortisation
$177,569 Computers and capital equipment that is
depreciated.
Office supplies $65,068 Printing and stationery, postage,
amenities.
Professional fees
(consultants, legal and
audit), insurances, taxes and
charges, subscriptions and
memberships
$62,187 Audit fees, external accounting costs,
bank charges, insurance except workers
compensation.
Total Expenses $2,390,214
Surplus $1,592,373 Net income before tax.
BSBLDR803 Appendix 1 | Version: 1.1 | Implemented: 21st October 2019 | To be reviewed: 21st October 2021 | Page 7 of 19
Chapter 5 - Strategic plan
To expand from 10 to 15 branches over the next two financial years.
Chapter 6 - Operational plan
Max Lionel Realty Pty Ltd operational plan (summary) FY 2018/2019
Objectives Performance measures Tasks
1 Engage workers with
strategic goals of
business and
support professional
development in line
with strategic goals.
Sufficient number of qualified
staff to support the
organisations strategic goals.
MOU partnership reporting
systems.
Percentage completion of
performance plans and
performance management
process.
Numbers of coaching sessions
completed.
Numbers of operational-
related training programs
completed.
Management engagement with employees to achieve greater buy-in
of organisational goals.
In all communications to internal personnel, include explanation of
how activities work with organisational strategic goals.
Regular coaching.
Training needs analysis and training.
Strategic goals included in induction program for estate agents.
Employee incentives for performance in all areas relevant to
operational and strategic goals.
2 Engage with
customers/build
ethical profile:
Percentage of brand recognition
in sought-after categories in
periodic customer surveys.
Project to raise awareness of anti-discrimination, WHS and other
legislation/codes of conduct among agents, clients, tenants.
Conduct of quarterly surveys: clients and tenants.
BSBLDR803 Appendix 1 | Version: 1.1 | Implemented: 21st October 2019 | To be reviewed: 21st October 2021 | Page 8 of 19
Max Lionel Realty Pty Ltd operational plan (summary) FY 2018/2019
Objectives Performance measures Tasks
raise
organisational
profile by 20%
improve client
satisfaction
performance by
25%.
Percentage of customers with
positive view of organisational
responsiveness, innovation,
quality.
Number of client/tenant
complaints.
Training needs analysis and training of agents.
Ensure agents disclose potential conflict of interest to clients,
tenants.
Development of ethical charter, including principles all agents must
follow.
3 Increase revenues by
20% within the third
quarter.
Total income.
Agent income.
Investment income.
Investigate resourcing needs: number of agents; personnel; office
equipment, cars, etc.
Fulfil resourcing needs in accordance with policies and procedures.
4 Reduce direct and
indirect costs of
operations by 10%.
General ledger accounts;
financial statements:
wages
cost of agent services
consultancy fees
wastage and associated
expenses.
Renegotiate with suppliers.
Research potential new suppliers.
Management engagement with employees to achieve greater
employee support of organisational goals.
Include explanation of how activities work with organisational
strategic goals in all communications to internal personnel.
Greater use by managers of budgets to encourage restraint.
Greater focus on budget restraint in management of projects.
5 Improve health of
employees (range of
specific areas).
Numbers of injuries (Target = 0).
Numbers of absentees
(Target = <3% of total hours).
Training needs analysis and training on WHS and implementation of
recently launched MLR WHS management system.
Research incentives for safe work achievement and healthy lifestyle.
BSBLDR803 Appendix 1 | Version: 1.1 | Implemented: 21st October 2019 | To be reviewed: 21st October 2021 | Page 9 of 19
Chapter 7 - Operational risk register
Max Lionel Realty Pty Ltd risk register FY 2018/2019
Identified risk Probability Impact Current controls Future actions
Failure to recruit qualified real estate agents
due to increased competition.
Medium High Partnership arrangement with local
Registered Training Organisation.
All office equipment regularly
reviewed and updated as required; IT
security monitored and maintained.
Appropriate insurances held and
coverage reviewed annually.
Managers encouraged and
incentivised to follow performance
management policy.
Employee performance plans align
with business plan and six-monthly
review process in place.
Project to raise awareness of anti-
discrimination, WHS and other
legislation/codes of conduct among
agents, clients, tenants
Appropriate HR policies and
procedures in place.
WHS management system in place.
Industry benchmarking in
all areas of organisational
performance.
Conduct periodic reviews of
agent performance to
ensure professional
conduct.
Staff trained in use of
technology as needed.
Keep abreast of changes in
potential liabilities.
Review and develop HR-
related policies where
required.
Development of ethical
charter, including principles
all agents must follow.
Failure to realise revenue gains due to
recent slump in real estate prices.
High High
Inadequate insurance cover. Low High
Non-compliance on anti-discrimination. Medium High
Perception of discriminatory practice
reducing client and tenant base.
Medium High
Poor organisational culture; low level of staff
engagement and morale.
Medium Medium
Loss of knowledge and capability through
departing staff.
Low High
Failure to meet occupational health and
safety requirements.
Low High
BSBLDR803 Appendix 1 | Version: 1.1 | Implemented: 21st October 2019 | To be reviewed: 21st October 2021 | Page 10 of 19
Chapter 8 - Work Health and Safety
(WHS) policy
Max Lionel Realty Pty Ltd WHS policy
Max Lionel Realty recognises its responsibility to provide a healthy and safe working
environment for employees, contractors, clients and visitors. Max Lionel Realty is
committed to the continued wellbeing of its employees and to ensuring that all employees
are safe from injury and health risks whilst undertaking work-related duties, including
home-based work.
Purpose In order to ensure a healthy and safe working environment, Max
Lionel Realty will (in accordance with the WHS management
system):
undertake risk assessments and implement procedures to
adequately manage any risks in the working environment
provide written procedures and instructions for safe
working practices
ensure compliance with all relevant legislation
maintain safe systems of work including the work premises
and environment
provide appropriate support, instruction, training and
supervision to employees to ensure safe working practices.
Scope The scope of this policy covers employees and contractors of Max
Lionel Realty (MLR).
Resources Specific procedures for the implementation of this policy are
available below and on the company intranet.
Responsibility Max Lionel Realty management and employees are ultimately
responsible for ensuring that safe systems of work are
established, implemented and maintained.
Management is responsible for:
the effective implementation and regular review of WHS
procedures
consultation with employees regarding health and safety
issues and changes to legislation and/or working practices
which may affect the health, safety or welfare of employees
providing and maintaining a safe system of working
practices
BSBLDR803 Appendix 1 | Version: 1.1 | Implemented: 21st October 2019 | To be reviewed: 21st October 2021 | Page 11 of 19
providing support, training, and supervision to employees to
ensure safe and healthy workplace practices are carried
out, including relevant first aid training where appropriate
the provision of adequate resources for employees to meet
the WHS commitment, including an up-to-date first aid kit.
Individual employees are responsible for:
following all WHS policies and procedures
ensuring they report all potential and actual risks to
partners or managers/supervisors
taking care to protect their own health and safety and that
of their colleagues at work
ensuring their own or others' health and safety is not
adversely affected by the consumption of drugs or alcohol
encouraging others to follow healthy and safe working
practices in the workplace.
Policy
implementation
and review
This policy has been established and implemented through the
human resource functions of the organisation and will be
reviewed regularly in consultation with MLR management and
employees to ensure compliance with legislation, industry
standards and organisational changes.
Relevant
legislation, etc.
Privacy Act 1988 (Cwlth)
Property, Stock and Business Agents Act 2002 (NSW)
Anti-Discrimination Act 1977 (NSW)
Work Health and Safety Act 2011 (NSW)
AS/NZS 4804:2001 Occupational health and safety
management systems - General guidelines on principles,
systems and supporting techniques
Updated/
authorised
10/2018 - Riz Mehra, CFO
BSBLDR803 Appendix 1 | Version: 1.1 | Implemented: 21st October 2019 | To be reviewed: 21st October 2021 | Page 12 of 19
Chapter 9 - Anti-discrimination policy
Max Lionel Realty Pty Ltd anti-discrimination policy
Purpose The purpose of this policy is to ensure transactions with clients,
tenants and other employees are handled fairly and
transparently, and in accordance with organisational and legal
requirements. Generally it is unlawful to discriminate on the
basis of the following 16 characteristics:
sex
relationship status
pregnancy
parental status
breastfeeding
age
race
impairment
religious belief or
religious activity
political belief or activity
trade union activity
lawful sexual activity
gender identity
sexuality
family responsibilities
association with, or
relation to, a person
identified on the basis of
the above.
Scope The scope of this policy covers all employees and contractors of
Max Lionel Realty (MLR).
Resources Specific procedures for the implementation of this policy are
available below and on the company intranet.
Responsibility Responsibility for the implementation of this policy rests with all
employees, contractors and management of Max Lionel Realty.
Relevant
legislation, etc.
Privacy Act 1988 (Cwlth)
Anti-Discrimination Act 1977 (NSW)
Age Discrimination Act 2004 (Cwlth)
Australian Human Rights Commission Act 1986 (Cwlth)
Disability Discrimination Act 1992 (Cwlth)
Racial Discrimination Act 1975 (Cwlth)
Sex Discrimination Act 1984 (Cwlth)
Property, Stock and Business Agents Act 2002 (NSW)
Updated/
authorised
10/2018 - Riz Mehra, CFO
BSBLDR803 Appendix 1 | Version: 1.1 | Implemented: 21st October 2019 | To be reviewed: 21st October 2021 | Page 13 of 19
Chapter 10 - Procurement policy and procedures
Max Lionel Realty Pty Ltd procurement policy
Purpose The purpose of this policy is to ensure the acquisition of
resources is carried out consistently, fairly and transparently
and in accordance with organisational requirements.
Scope The scope of this policy covers the purchasing and acquisition of
resources by employees and contractors of Max Lionel Realty
(MLR).
Resources Specific procedures for the implementation of this policy are
available below and on the company intranet.
Responsibility Responsibility for the implementation of this policy rests with
those employees and management of Max Lionel Realty who
have responsibility for purchasing resources.
Relevant
legislation etc.
Privacy Act 1988 (Cwlth)
Property, Stock and Business Agents Act 2002 (NSW)
Anti-Discrimination Act 1977 (NSW)
Australian Securities and Investments Commission Act
2001 (Cwlth)
Corporations Act 2001 (Cwlth)
A New Tax System (Goods and Services Tax
Administration) Act 1999 (Cwlth)
A New Tax System (Goods and Services Tax) Act 1999
(Cwlth)
Income Tax Assessment Act 1997 (Cwlth)
Fair Work Act 2009 (Cwlth)
Work Health and Safety Act 2011 (NSW)
Updated/
authorised
10/2018 - Riz Mehra, CFO
BSBLDR803 Appendix 1 | Version: 1.1 | Implemented: 21st October 2019 | To be reviewed: 21st October 2021 | Page 14 of 19
14 Principles governing the Max Lionel Realty Pty Ltd procurement
process
1. Probity and ethical behaviour
The principle of probity and ethical behaviour governs the conduct of all procurement
activities. Employees who have authority to procure goods and services must comply with
the standards of integrity, probity, professional conduct and ethical behaviour. Employees
or directors must not seek to benefit from supplier practices that may be dishonest or
unethical.
2. Value for money
Value for money is the core principle underpinning procurement. Contracted
organisations must be cost-effective and efficient in the use of resources whilst upholding
the highest standards of probity and integrity. In general, a competitive process carried
out in an open, objective and transparent manner can achieve the best value for money
in procurement.
3. Non-discrimination
This procurement policy is non-discriminatory. All potential contracted suppliers should
have the same opportunities to compete for business and must be treated equitably
based on their suitability for the intended purpose.
4. Risk management
Risk management involves the systematic identification, analysis, treatment and, where
possible, the implementation of appropriate risk-mitigation strategies. It is integral to
efficiency and effectiveness to proactively identify, evaluate, and manage risks arising out
of procurement-related activities. The risks associated with procurement activity must be
managed in accordance with the organisation's risk management policy.
5. Responsible financial management
The principle of responsible financial management must be applied to all procurement
activities. Factors that must be considered include:
the availability of funds within an existing approved budget
staff approving the expenditure of funds strictly within their delegations
measures to contain costs of the procurement without compromising any
procurement principles.
BSBLDR803 Appendix 1 | Version: 1.1 | Implemented: 21st October 2019 | To be reviewed: 21st October 2021 | Page 15 of 19
6. Procurement planning
In order to achieve value for money, each procurement process must be well planned and
conducted in accordance with the principles contained in this document, and comply with
all of the organisation's policies and relevant legal and regulatory requirements.
When planning appropriate procurement processes, consideration should be given to
adopting an approach that:
encourages competition
ensures that rules do not operate to limit competition by discriminating against
particular suppliers
recognises any industry regulation and licensing requirements
secures and maintains contractual and related documentation for the procurement
which best protects the organisation
complies with the organisation's delegations policy.
7. Buy Australian Made/support Australian industry
Employees who are involved in procurement activities must make a conscious effort to
maximise opportunities for Australian manufacturers and suppliers to provide products
where there is practicable and economic value. In making a value for money judgement
between locally made and overseas-sourced goods, employees are to take into account:
whole-of-life costs associated with the good or service
that the initial purchase price may not be a reliable indicator of value
the quality of locally made products
the record of performance and delivery of local suppliers
the flexibility, convenience and capacity of local suppliers for follow-on orders
the scope for improvements to the goods and 'add-ons' from local industry.
8. Pre-registered list of preferred suppliers
Max Lionel Realty shall maintain a pre-registered list of preferred suppliers, following a
request for expressions of interest and an evaluation of the submissions. Suppliers can
request to be evaluated for inclusion on the existing pre-register list at any time.
All purchases under $5,000 may be made from preferred suppliers without undertaking a
competitive process. Purchases above $5,000 where a preferred supplier exists should
include a competitive process if practicable.
This list is reviewed at regular intervals, with admission of interested parties on a rolling
basis. Care should be taken to ensure that such lists are used in an open and
non-discriminatory manner. Max Lionel Realty encourages new contractors to provide
information on their experience, expertise, capabilities, pricing, fees, and current
availability. It is in the interest of the organisation that the pool of potential suppliers is
actively maintained and updated. Employees should be encouraged to provide reports of
their experiences in working with each contractor/consultant to assist future decisions
concerning commissioning suitable contractors and consultants.
BSBLDR803 Appendix 1 | Version: 1.1 | Implemented: 21st October 2019 | To be reviewed: 21st October 2021 | Page 16 of 19
9. Avoid conflict of interest
Employees and directors are required to be free of interests or relationships in all aspects
of the procurement process. Employees and directors are not permitted to personally gain
from any aspect of a procurement process.
Employees and directors shall ensure that to the best of their knowledge, information and
belief, that at the date of engaging a contractor no conflict of interest exists or is likely to
arise in the performance of the contractor's obligations under their contract.
Should employees or directors become aware of potential conflicts of interest during the
contract period, they must advise the CEO and the Board of Directors immediately.
Prior to any situation arising with potential for a conflict of interest, complete disclosure
shall be made to the CEO and the Board of Directors to allow sufficient time for a review.
10. Report collusive tendering
Employees should be aware of anti-competitive practices such as collusive tendering. Any
evidence of suspected collusion in tendering should be brought to the attention of the
CEO and the Board of Directors.
11. Competitive process
It is a basic principle of procurement that a competitive process should be used unless
there are justifiable circumstances. For purchases under $5,000, the list of preferred
suppliers may be used. The type of competitive process can vary depending on the size
and characteristics of the contract to be awarded.
12. Direct invitation (selective or restricted tendering)
A process of direct sourcing to tender may be used. This may involve:
an invitation to organisations deemed appropriately qualified for a particular
product or service (this may be appropriate for specialised requirements in markets
where there is a limited number of suppliers or service providers)
an invitation to tender to organisations on MLR's pre-registered list of preferred
suppliers, if applicable.
13. Evaluation and contract award
For projects being awarded, consideration will be given not only to the most economically
advantageous tender, but also to the track record of the tender respondent and the
degree of confidence that the panel has in the quality if the bid. It will be the normal
practice to have the evaluation of tenders carried out by a team with the requisite
competency.
14. Results of tendering process
All tender respondents should be informed in writing of the result of a tendering process
immediately after a contract has been awarded.
BSBLDR803 Appendix 1 | Version: 1.1 | Implemented: 21st October 2019 | To be reviewed: 21st October 2021 | Page 17 of 19
Summary of procurement policy delegations
Authority Purchase amount Required number
of quotes
Comment
CEO and one
Director
Authority to sign
contracts for
products and
services over
$75,000.
Two or more
competitive quotes
for contracts over
$75,000.
Detailed services
contract required.
CEO Authority to sign
contracts for
products and
services up to
$75,000.
Two or more
competitive quotes.
Detailed services
contract required for
contracts over
$20,000.
General Managers
Delegated
authority only
through CEO
Authority to sign
contracts for
products and
services under
$30,000.
One or more
competitive quotes
preferred.
Provided they are
within the approved
budget and
consistent with
business/operational
and strategic
planning.
Managers Authority to sign
contracts for
products and
services under
$10,000.
One or more
competitive quotes
preferred.
Follow MLR
purchasing
procedures.
Agents Authority to sign
contracts for
products and
services under
$5,000.
Must use preferred
suppliers list.
Follow MLR
purchasing
procedures.
Contractors and
external
consultants
No authority. One or more
competitive quotes
preferred.
Must use preferred
suppliers list.
Contractors and
external consultants
must follow MLR
purchasing
procedures and must
seek approval for
purchases from
person holding
relevant authority.
BSBLDR803 Appendix 1 | Version: 1.1 | Implemented: 21st October 2019 | To be reviewed: 21st October 2021 | Page 18 of 19
Chapter 11 - Max Lionel Realty Pty Ltd current tenants list
BSBLDR803 Appendix 1 | Version: 1.1 | Implemented: 21st October 2019 | To be reviewed: 21st October 2021 | Page 19 of 19
Chapter 12 - List of pre-approved suppliers
Max Lionel Realty Pty Ltd
List of preferred suppliers and contractors
Ace Consultants: Project managers, IT technicians, technical writers, marketers,
subject matter experts for short- or long-term human resourcing needs
Innovative Travel: Business travel bookings
Melbourne Car World: Fleet sales and service
Ready Office Supplies: Computers, photocopiers, etc.
Coffeeville: Business function catering
Catering menu:
(viewed July 2015).
Questions
6. Answer the following:
a. Explain two (2) common data collection methods.
b. Which method will you use to develop a learning program for your team or
employees within an
organisation?
7. Explain the role of PEST analysis in external environment scanning in relation
to social, political, economic and technological developments?
8. Give examples of two positive workplace behaviours that should be used by
managers to assist in achieving business performance.
9. Explain emotional intelligence and its relationship to individual and team
effectiveness.
10. What are the four (4) four stages of transformational change in an
organisation? How can these
stages be managed?
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