Argosy Gaming Argosy Gaming Company is the owner and operator of six riverboat gambling casinos

and hotels in the United States. Argosy has developed a centralized enterprise data warehouse to

capture the data generated at each property. As part of this effort, Argosy selected an extract$-$

transform$-$load $($ETL$)$ tool to gather and integrate the data from six different operational databases

to create its data warehouse. The plan is to use the data to help Argosy management make quicker,

well$-$informed decisions based on patrons$$ behaviours, purchases, and preferences. Argosy hopes to

pack more entertainment value into each patron$$ s visit by better understanding their gambling

preferences and favourite services. The data will also be used to develop targeted direct mail

campaigns, customize offers for specific customer segments, and adapt programs for individual

casinos