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Article 2 : The cheap, convenient cloud ( Apr 2 0 1 5 , The Economist ) If there were a prize for corporate secrecy

Article 2: The cheap, convenient cloud (Apr 2015, The Economist)
If there were a prize for corporate secrecy, Amazon would have an excellent chance of winning.
Interviewing its executives can be like pulling teeth. Even trivial details are not revealed, such as the
approximate location of the office of Jeff Bezos, the founder and chief executive, in the companys
headquarters in Seattle. Unsurprisingly, then, its quarterly earnings calls are mostly a dull affair. But
financial analysts and many in the information-technology (IT) industry will pay close attention when the
e-commerce giant releases results for this years first three months, on April 23rd. Nearly a decade after it
launched Amazon Web Services (AWS), the company will enlighten its shareholders about the size,
growth and profitability of its cloud-computing business.
The disclosure is meant to reassure investors: they are getting worried about Amazons chronic lack of
profits and the amount of money it is spendinglast year the company as a whole invested nearly $9
billion. But the announcement will also signal that cloud-computing (in which data are stored and
crunched on remote servers) has come of age: AWSs revenues are thought to have reached $5 billion in
2014 and to be growing at more than 50% annually. Analysts have already assigned AWS a valuation of
$44 billionputting it in the same league as incumbent computer-makers such as Hewlett-Packard, which
has a market capitalisation of $60 billion. Although AWS is much larger than the cloud business of rivals
such as Microsoft and Google, they are also growing quickly (see chart).
As cloud providers rush to build new data centres, and battle for market share

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