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Article 2 : The cheap, convenient cloud ( Apr 2 0 1 5 , The Economist ) If there were a prize for corporate secrecy
Article : The cheap, convenient cloud Apr The Economist
If there were a prize for corporate secrecy Amazon would have an excellent chance of winning.
Interviewing its executives can be like pulling teeth. Even trivial details are not revealed, such as the
approximate location of the office of Jeff Bezos, the founder and chief executive, in the companys
headquarters in Seattle. Unsurprisingly, then, its quarterly earnings calls are mostly a dull affair. But
financial analysts and many in the informationtechnology IT industry will pay close attention when the
ecommerce giant releases results for this years first three months, on April rd Nearly a decade after it
launched Amazon Web Services AWS the company will enlighten its shareholders about the size,
growth and profitability of its cloudcomputing business.
The disclosure is meant to reassure investors: they are getting worried about Amazons chronic lack of
profits and the amount of money it is spendinglast year the company as a whole invested nearly $
billion. But the announcement will also signal that cloudcomputing in which data are stored and
crunched on remote servers has come of age: AWSs revenues are thought to have reached $ billion in
and to be growing at more than annually. Analysts have already assigned AWS a valuation of
$ billionputting it in the same league as incumbent computermakers such as HewlettPackard, which
has a market capitalisation of $ billion. Although AWS is much larger than the cloud business of rivals
such as Microsoft and Google, they are also growing quickly see chart
As cloud providers rush to build new data centres, and battle for market share
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