Question
As a marketing consultant would you recommend a standardization and or adaptation approach in developing Citroen's marketing mix for the Chinese market and which element
As a marketing consultant would you recommend a standardization and or adaptation approach in developing Citroen's marketing mix for the Chinese market and which element of the marketing mix should be standardized and or adapted.
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Consumer Behavior Buying, Having and Being
Authors: Michael R. Solomon
11th edition
978-0133451153, 133450899, 133451151, 978-0133450897
