As per attached ERN screenshot comparing Apple's reported versus estimated adjusted earnings over the previous 16 quarters, what can you infer about this pattern? This pattern tells us that we need to analyze more details behind the earnings report before analyzing whether it is bullish or bearish. If you can accurately predict whether AAPL's reported EPS will beat or miss the estimated consensus, you can make a fortune. AAPL usually beats the consensus estimate, so a smart strategy is to buy AAPL the day before they report earnings