As the marketing manager of McDonald's, you want to develop a new social media strategy for the business. In order for you to do so, special attention needs to be given to the various goals and metrics that would allow you to measure success and benchmark the progress and output of the strategy. Develop an outline of the objective for each goal and make suggestions about the possible channels and metrics that can be utilised for benchmarking each objective.

Use the 5s strategy(5S's - Sell , speak ,serve , save , sizzle) and the

This in relation to a MCdonalds case study, this is the link to the case study - https://www.coursehero.com/u/file/63232351/McDonaldspdf/#question

20 marks