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As yoga grew in popularity in Singapore, there were many new yoga studios set up in attempts to tap into this growing service industry. Space

As yoga grew in popularity in Singapore, there were many new yoga studios set up in attempts to tap
into this growing service industry. Space & Light Studios Pte Ltd was one of them. A small and medium
enterprise set up in December 2012, it differentiated itself by offering yoga classes that emphasised on
the optimal alignment of the body. This case study explores the entrepreneurial journey of the owners
of Space & Light Studios and examines the viability of this yoga business utilising Cost-Volume-Profi t
analysis a management accounting tool.
This document is authorized for use only by ANA LAURA GARCIA NATERA (ana_lala00@hotmail.com).EXHIBIT 3
NUMBER OF GROUP, PRIVATE & SALT STRETCH CLASSES CONDUCTED MONTHLY IN 2013*
Note: The figures have been adjusted by the Authors for teaching purposes.
EXHIBIT 4
MONTHLY NUMBER OF CLIENT VISITS FOR GROUP, PRIVATE & SALT STRETCH CLASSES IN 2013.
Note: The figures have been adusted by the Authors for teaching purposes.
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