ASSIGNMENT # 2- Lifestyle Travel Blog

Scenario: You just began your Professional Internship at a Travel Agency. Your manager knows that you are a social media guru and asks you to create a Lifestyle Blog to promote and educate clients have about various topics related to the travel industry. As the lifestyle blogger for Explore the World Travel Agency you need to create a mock blog using the attached template.

As the Lifestyle Travel Blogger for the Explore the World Travel Agency it need to research and make a (mock) blog with content that focuses on Adventure Travel. The Blog will be between one thousand six words as 7 minutes is standard in reading a BLOG.

Objectives:

• The objective is to educate customers, tell them all about adventure travel vacations and sell this wonderful lifestyle experience to the target market demographic.

INSTRUCTIONS:

1) Make a Blog Name

Here are some tips for choosing the perfect travel blog name:

• Make sure it's easy to spell, pronounce, and remember
• Don't use hyphens or numbers in the name
• Make it travel-related (like Adventurous Kate or The Blonde Abroad)
• Keep it professional

2) Choose a client demographic profile.

3) Adventure Travel is a niche topic. Research Adventure Travel companies and decide on a destination.

4) As the Lifestyle Blog expert, the responsibility to become the expert on the adventure travel industry, the destination and ultimately sell the client experience for Explore the World Travel.

5) The Lifestyle blog should introduce the concept of adventure travel, destination and answer the following questions should be included, but feel free to add much more information to the BLOG as well. ( Remember the one thousand six hundred word requirement.)

a) Why should I take an adventure tour?

b) Aren't Adventure tours expensive? What is the price range? Including category information specific to your clients demographics

c. I don't have much vacation time. How long is an adventure tour?

d. It seems like I'd be bored? What is there to do?

e. What types of travelers are adventure travel trips marketed to?

f. Are there specific features and benefits for this type of travel adventure?

6)Include photos, map pictures, customer quotes, and personal experience if they have been on an adventure tour vacation.

7) Cite all Sources if you took the photos from other sources or content.