Assignment #$5$ requires you to propose the Promotions strategy you have chosen for this case $($linked to decisions madein Draft Assignments #$1,$ #$2,$ #$3$ & #$4).$ Using prior knowledge from your pre$-$requisite courses and additional data, youwill develop the following:$$ Total Expenses, Total Advertising Expenses$$ Break$-$Even including Advertising Expenses$$ Media Plan and Detailed Expenses per Medium$$ Impressions, CTR$,$ Conversions, CPMRemember that your objective is to provide a throughout understanding of the current state of the consumer marketand decisions on whom to target for the new product. You must answer the following questions:$$ How would you characterize advertising within $1.$ the energy beverage industry? $2.$ Dr$.$ Pepper Snapple Group,Inc.?$$ Does your characterization bode well for a new energy beverage brand introduction generally? And for Dr$.$Pepper Snapple Group, Inc. in particular? Why?$$ What suggested advertising budget should be recommended for a new energy beverage brand?$$ Including the advertising budget, what is the required Break$-$Even volume and dollars for the new recommendedenergy beverage$($s$)?$ How has the Break$-$Even changed? What does this mean for Dr$.$ Pepper Snapple Group,Inc.?$$ What is your recommended IMC plan and media plan for the new energy beverage? Include one piece of samplecreative content.