ASSIGNMENT BRIEFS | SEPTEMBER 2021 13 Scenario You are employed at Marketing Trooper, a consulting firm that specialises in Strategic Marketing. You are part of the sales team and you have contacted CraftSupplies, a company specialising in Art and Craft Supplies

Task 2 of 3 - Brochure (ACs 2.1, 2.2 & 2.3)

Instructions

You are going produce a brochure detailing your services as a marketing firm. Your firm's strongest point is conducting market research and your brochure should have 3 sections.

Section A covering the various approaches to internal environmental analysis

Section B covering various approaches to external environmental analysis

Section C covering how internal and external analysis can be used to decide on strategic marketing options

Please include a short note in the brochure to explain that different approaches will be priced at different levels.

Delivery and Submission 1 x Brochure - (1000 words) excluding TOC, diagrams, references and appendice