Assignment Context:

Employers are keen to employ skilled individuals that can contribute to the development of on-line content that reinforces a company's brand and values as it relates to the promotion of products and/or serviceswhile supporting integrated campaign objectives across the customer experienceutilizing all types of media.

What is a Micro Credential? The College's website describes them this way:

"LEVEL UP YOUR CAREER"

Centennial College's new suite of micro-credentials is the most efficient way to develop in-demand skills to propel your career. Short in duration, these concise learning experiences are flexible, modern, and focused on industry needs and the future of work.

The entirely-online delivery of our micro-credentials means you can gain the tools to excel in a continuously evolving workforce without complicating your schedule or lifestyle. Their modular design and innovative curriculum developed alongside industry partners makes micro-credentials the perfect addition to your existing education or experience. Some micro-credentials may be "stackable", allowing you to pursue whole credentials such as diplomas or certificates. Whether you are upskilling or reskilling, micro-credentials will get you noticed while feeding your pursuit of lifelong learning.

Now, more than ever, your time is indispensable.

Make it count with micro-credentials.

Your assignment therefore will promote Micro Credentials below

• Virtual Office Administration - check out the link below to learn morehttps://db2.centennialcollege.ca/ce/coursedetail.php?CourseCode=VROA-100

Assignment Tasks:

Setting Context - Answer these 4 Questions First: (18 Marks)

please answer these4 questionsat the beginning of your report:

1. Who will you be targetingyour social media posts to?
   • Clarify your targeted audience by describing them as it relates to geography, demographic, socioeconomic, psychographic and behavioural variables. Refer to Chapter 3 of your eBook for descriptions of each of these variables.
2. Provide3 reasons why you believe this targeted community is apriorityfor the Micro Credential you have selected.
3. Identify which social networking site you would recommend this Micro Credential program be promoted on specifically.
   • Select only one social media site that you believe is most relevant to your targeted audience.
4. Provide 5 data points (rationale) as to why you have selected this particular social media site.
   • When providing your rationale, please ensure you provide data (#'s) to support your social media platform decision that is relevant for your target audience you have defined.