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Assignment Overview This assignment counts towards your Marketing Reflections mark. In this reflection you will demonstrate your understanding of the role of marketing research in

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Assignment Overview This assignment counts towards your "Marketing Reflections" mark. In this "reflection" you will demonstrate your understanding of the role of marketing research in the marketing process. Assignment Instructions: 1. Create a post responding to the following 2 items: a. Describe the role of marketing research in the marketing planning process. b. Is marketing research really necessary? Defend your answer. 2. Review other student posts and comment on 3 of those posts. Do you agree/disagree? Why/Why not

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