Question
Assist with understanding this question below and please provide a reference it can be common for a top-level manager to watch a single focus group
Assist with understanding this question below and please provide a reference
it can be common for a top-level manager to watch a single focus group and get excited about something a customer says, and review a marketing plan around it. Why do you know this is premature? If you are the subordinate, how would you handle your boss?
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Essentials of Marketing
Authors: William D. Perreault, Joseph P. Cannon
13th edition
78028884, 978-0078028885
