Assume a business organization which is planning to launch a new product or service in a new destination. Assume the role of Marketing Manager for your selected stated business organization. You are required to complete the following marketing management assignment which has been requested by the newly-appointed Managing Director-

1. Present a critical assessment of the organization's current internal organizational environment and its external market environment and the potential impacts on your chosen organization's future marketing strategies.

2. Critically examine Market Segmentation, Targeting and Positioning Analysis for the product or services launched by the organization and formulate the strategic marketing plan for the new product/service in the new market.

3. In the light of the above findings and employing as appropriate, state and justify Marketing Performance targets for each of the next 3 years for sales volume, sales value and organizational profit contribution in that new destination.

4. Based on the targets that you have set for your organization, undertake a Marketing Mix analysis (7 Ps) to develop and critically discuss an action plan to deliver these performance targets over the next 3 years.

5. Within the action plan (as mentioned in 4), include a brand building strategy. Justify your choices of plans and strategies.

500 word count.