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Assume that you work for a vehicle manufacturer that sells multiple types of consumer vehicles (minivans, subcompacts, compacts, large sedans, etc.). Identify at least two
Assume that you work for a vehicle manufacturer that sells multiple types of consumer vehicles (minivans, subcompacts, compacts, large sedans, etc.). Identify at least two ways of segmenting the market by psychographic/lifestyle characteristics that would be beneficial for the manufacturer to consider. Please list the two variables you might use and discuss the benefits of their inclusion.
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