Assume you are the brand manager of "Nescafe" of Nestle Sri Lanka which is a well- established Multi-National Company (MNC) in Sri Lanka. Senior management team wants to release a new alternative flavor of Nescafe- "Ginger Nescafe" in Sri Lanka. For the moment, management discovered there is only ginger tea bags in the market. Ginger Nescafe formula will carry less sugar content compared to the existing Nescafe products. Perform a segmentation, targeting and positioning (STP) exercise for the "Ginger Nescafe" brand.