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Assume you are the marketing director for the American Automobile Association (AAA), and you are planning an integrated direct marketing campaign which combines digital and
Assume you are the marketing director for the American Automobile Association (AAA), and you are planning an integrated direct marketing campaign which combines digital and traditional methods.
1. What segment(s) will you target and why?
2. What specific objectives would you choose for the campaign?
3. How would you describe the campaign including any contact interval rules?
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