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Assume you have just been promoted to be the brand manager of a new line of small home appliances that offers smart, interactive technologies that
Assume you have just been promoted to be the brand manager of a new line of small home appliances that offers smart, interactive technologies that are unmatched in the marketplace and will be for several years. What are the important factors to consider in developing a positioning statement for this product?
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Operations Management in the Supply Chain Decisions and Cases
Authors: Roger Schroeder, M. Johnny Rungtusanatham, Susan Goldstein
6th edition
73525243, 978-0073525242
