Question
Avaya(A) &(B)-Demand Generation Sales case study In Avaya (A), there are details on the Stages for both the original Marketing Funnel and Sales Funnel. Show
Avaya(A) &(B)-Demand Generation Sales case study
In Avaya (A), there are details on the Stages for both the original Marketing Funnel and Sales Funnel. Show the stages and compare each departments different approaches and how those differences led to the 2 departments not being aligned. Use Avaya (A) Exhibit 1 as the basis for your answer
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E Marketing
Authors: Judy Strauss, Raymond Frost
7th edition
132953447, 978-1315506517, 1315506513, 978-0132953443
