Background

It is rare that there are applications that care about the environment in which we live, hence the idea of the project, which is to organize an application that cares about planting trees and pruning them and taking care of them from time to time in order to serve such an idea. The application is based on providing services related to the care of trees in city neighborhoods, in addition to providing services for cleaning and beautifying areas designated for planting trees and decorating those areas in proportion to the surrounding environment.

Green Trees project is considered to be an application of the effective power of being eco-friendly in a creative way. It is an innovative idea that tries to apply most of successful factors that support its progress in a creative way. The idea comes out of trying to increase the importance of greening as well as adopting the awareness of being eco-friendly in the Kingdom of Saudi Arabia in a proper way. This is supported by presenting different strategic plans for supporting its launches as soon as possible to gain its great effective impacts in a proper way.

This project is secured with all means of success as it is considered to be a part of the Saudi vision 2030. That comes out of finding this project effective enough for presenting proper cultural entertainment tools as well as a proper cultural atmosphere by giving a great impact on achieving its aims for increasing the number of investments as well as attracting the tourists in a creative way. To add, it is considered a suitable way not only for having more environmental awareness but also for having a proper impact on the economic as well as tourism sides.

The project will turn the Saudi roads into green massive lands which increases its beauty. In addition, it increases the opportunities for improving the quality of life. The awareness of being eco-friendly will be implemented as people can imitate the idea of the project in their small communities such as planting trees in their personal gardens and balconies. Moderating the weather especially in summer in most urban places near mountains and deserts can also be reached through encouraging the great impact of having suitable healthy environment on our safety. The awareness of the environment is helpful enough to build a strong brand name of the Kingdom of Saudi Arabia.

Purpose of the business

The project aims to raise the effectiveness of greening as well as being eco-friendly by transforming the cycle of the life in a proper way

The main purpose of launching this project in particular is to be able to purify the air from all means of pollution in a proper way through improving the quality of air.

In addition it includes the objective of trying to get rid of erosion in a creative atmosphere by absorbing carbon dioxide and replacing it with oxygen.

It also aims on beautifying the surrounding environment in a proper way.

Improving the capacity to adapt reaching suitable reaction to the climate change by all creative means by being the lungs that supports having proper atmosphere by all creative means such as being shades in hot weather.

Turning roads into green landscapes especially in places with low agricultural productivity.

_ SWOT Analysis

The following timetable is effective enough to summarize as well as to reflect the SWOT analysis of Green Trees in details as shown below including (strengths, weaknesses, opportunities as well as threats)

Internal	External
points of strengths	opportunities
It has a great effect It aligns with the Saudi vision 2030 Having political, economic as well as social stability Having an eco-friendly purposes Helps a great number of people properly Being effective to face pollution	Being unique project with having diversified characteristics Helping in fulfilling the needs of environment as well as people in a fruitful way Providing a lot of job opportunities Helping people feeling better about themselves as well as their

Being a proper producer of having beautiful environment Being helpful for reaching environment awareness in a simple way.2	surrounding environment Building a strong impact on the environment Having a growing investment opportunity3.
points of weaknesses	threats
Being specified to certain places Costing a lot of money for expansion Needing a great number of advertisements to reach the spread properly Not to be well known idea among many people4.	Having external damages that may influence the trees in an improper way such as insects & animals Facing lacks of nutrients Depending on bad chemicals Having competition with other eco-friendly projects Facing tree diseases problems Drought especially in remote places near the deserts Climate change5.

_ Marketing Plan:

With regard to the marketing plan for our new application, we will rely entirely on modern technology in the process of promoting and marketing our services. We will create an electronic application that includes all the details of the services we provide, and we will market those services through some funded ads on social media platforms such as Twitter, Facebook and Instagram. In addition to some advertising banners on the main streets of the targeted cities

The adopted marketing plan has supported reaching to the best opportunities in a strategic framework to be applied properly. This creative marketing strategy can in advance support reaching more places and expanding the familiarity of the project among different people in a proper way. In addition, it is supportive for improving the competitive position in businesses in a measurable way.

The marketing plan is supported by regular updates in order to be able to maintain the success as well as the familiarity of the project in a proper way. This ensures the ability to reach new markets along with establishing proper interface for aligning with its target audience in a proper way by all means.

Reaching better opportunities in the market, having effective brand name as well as having an overspread in different places can be supported by the used marketing plan. That is because it presents alignments with both modern as well traditional ways of marketing to reach high profits. Most of advertisement will be concentrated on reflecting the effectiveness in an attractive way to capture the attention of the target audience not only for the project but also for its main previous purpose which is assuring the importance to be an eco- friendly citizen.

_ Financial Plan:

Our financial plans will include the financial documents related to licensing the application, along with the financial costs needed to implement the idea. The financial plan will also include the proposed budget for the implementation of the project, initially estimated at 700,000 Saudi riyals

The financial plans are set carefully by the supervision of creative experts in economy and finances to ensure reaching proper results in a strategic way by all means. This is done by presenting comprehensive picture about the whole financial statues including presenting tricks for achieving the goals in a creative way.

Setting financial plans is aligned with presenting strategic goals of the project. The financial planning include providing regular cash flow, investments as well as getting comprehensive picture of the current finances as well as the most suitable funds by having proper documentation of all transactions. In addition, it builds its plans upon certain priorities.

The plan also tries to build a comprehensive risk management plans to be able to reach personal liability as well as expanding the future purposes in a proper way by adopting long term strategies.

Budgeting taxes and managing the liquidity to be ready for all transactions is supported by the presented plan along with keeping some expectations for any futuristic risks in a comprehensive framework.

The following timetable can support building a comprehensive view about the planning for finances by Green Trees Project by estimating the costs which will be used to achieve the strategic goals and objectives well as shown below:

list of costs	Expected funds
- Costs of raw materials	300,000
- Costs of chemicals	50,000
- Costs of labor	110,000
- Costs of marketing	90,000
- Costs of futuristic risks	50,000
- Total income	700,000 Riyal Saudi

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