Question
Baldwin produces bicycles in a highly competitive market. During the past year, the company has added a 20% markup on the $300 manufacturing cost for
Baldwin produces bicycles in a highly competitive market. During the past year, the company has added a 20% markup on the $300 manufacturing cost for one of its most popular models. A new competitor recently entered the market with a competitive model that is priced at $320, seriously eroding Baldwin's market share. Management now desires to use a target-costing approach to remain competitive and is willing to accept a 20% return on sales. If target costing is used, which of the following choices correctly denotes (1) Baldwin's selling price and (2) Baldwin's target cost?
Selling Price | Target Cost | ||||||
A) | $ | 360 | $ | 288 | |||
B) | $ | 360 | $ | 256 | |||
C) | $ | 320 | $ | 256 | |||
D) | $ | 320 | $ | 288 | |||
E) | None of these answer choices is correct. | ||||||
Multiple Choice
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Option B
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Option D
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Option C
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Option A
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Option E
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