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Baldwin produces bicycles in a highly competitive market. During the past year, the company has added a 20% markup on the $300 manufacturing cost for

Baldwin produces bicycles in a highly competitive market. During the past year, the company has added a 20% markup on the $300 manufacturing cost for one of its most popular models. A new competitor recently entered the market with a competitive model that is priced at $320, seriously eroding Baldwin's market share. Management now desires to use a target-costing approach to remain competitive and is willing to accept a 20% return on sales. If target costing is used, which of the following choices correctly denotes (1) Baldwin's selling price and (2) Baldwin's target cost?

Selling Price Target Cost
A) $ 360 $ 288
B) $ 360 $ 256
C) $ 320 $ 256
D) $ 320 $ 288
E) None of these answer choices is correct.

Multiple Choice

  • Option B

  • Option D

  • Option C

  • Option A

  • Option E

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