Question
Based on below business Plan , Prepare an Financial business model create a financial plan which includes :- NPV (For eg.Discount Rate,Cash Flows NPV of
Based on below business Plan , Prepare an Financial business model create a financial plan which includes :-
- NPV (For eg.Discount Rate,Cash Flows NPV of Cash outflows =NPV($D$3,E6:I6) NPV of Cash in flows NPV Net Roe),
- Balance Sheet -(Fixed Costs in 6 Months ?? Proforma Balance Sheet at the Beginning of Year 1 Current Assets Liabilities Loan 20,000 Cash ?? Accounts Receivables Inventory LT Assets ?? Equity Partner A 20,000 Equipment 9000 Office Equipment Equity Partner B ?? Furniture and Fixtures Total Assets 9,000 Total Liabilities & SHE 40,000 Total Equity ??)
- Income statement(Interest Rate on the Loan 8% Economic Life of Fixed Assets (Years) 5 Utilities $ 3,600 Misc $ 2,400 Annual Increase in Rent % 3 Sales $/year COGs $/year Gross Profit Admin and Selling Expenses Salaries Selling and Marketing Expenses Rent $/year Utilities Misc Interest Depreciation Total Admin & SE $ / Year Net Profits ),
- Marketing-(Population 80,000 Dog owners 10,000 "Percentage to Buy (Source: Intentions to Buy Research and Demand Model)" 15% 18% 21% 24% Average Sales per user per month (cups) 5 5 5 5 Selling price $/cup 3 Sales Volume (cups/month) 7,500 9,000 10,500 12,000 Sales Value ($ per month) 22,500 27,000 31,500 36,000 Sales Value ($ per year) 2,70,000 3,24,000 3,78,000 4,32,000 Marketing Expenses ($ per year) 27,000 32,400 37,800 43,200 For social media, "CPM (Cost in $ per 1000 impressions)" 14 Click Through Rate 2% Conversion rate 40% Assume that I want to reach 10,000 customers per year Target Impressions ?? Cost of reaching these impressions $ ?? Cost of content $ and digital marketing fees 13,000 $/year Monthly cost of my marketing),
- Operation(Cost per cup $ Production volume cups/month COGs per month COGs per year Cost of Coffee Making Machine Number of people required to run the machine Machine capacity Assume Peak Capacity = 3 x average demand per hour Working Days in a month Working Hours in a Day Average production per hr Peak Demand Number of Machines Required Number of machines to buy Cost of Machines Investment in other equipment, furniture, etc. Rent per Month Annual Increase in Rent % Rent ($/Year)), and
- Hr(Average Salary per employees $ per month Number of Machines Number of Employees Salaries per month Salaries per year) . Please note above numbers are just examples. Create a Similar financial plan based on below business model in excel. Executive Summary: Executive Summary:
AtCosmoCam, we're more than just a makeup trial service; we're your virtual beauty oasis! Our revolutionary SmartMakeup Trial Service uses cutting-edge AI and AR technologies to redefine your beauty experience. Whether you'rea makeup enthusiast, beauty lover, or someone tired of traditional trial methods,CosmoCamis here for you. Vision:
To embrace the beauty industry by providinginnovative and personalized smart makeup trialexperiences, empowering
customers to discover theirunique style effortlessly and sustainably.
"In a global landscape,CosmoCamemerges as theepitome of personalized beauty discovery. Our visionextends beyond borders, crafting a diverse, inclusivecommunity where every shade is celebrated. Withpioneering technology, unwavering customer focus,and a commitment to authenticity, we redefinebeauty experiences worldwide.CosmoCamstands asthe global beacon of individuality, setting newstandards and empowering self-expression acrosscontinents."
Mission:
Empowering Confidence, Celebrating Diversity:
"At Inclusive Beauty, our mission transcends the ordinary. We're not just embracingdiversity; we're celebrating it. With meticulous curation and cutting-edge AI, we redefinebeauty standards, ensuring representation, affordability, and empowerment. Frompromoting black-owned businesses to championing inclusivity, we set a new industrybenchmark.
Revolutionizing Beauty with Tech and Heart:
"Embarking on a transformative journey at the intersection of beauty and technology,Inclusive Beauty unleashes a revolution. Here, AI isn't just a tool; it's our canvas forartistic expression and individuality. Our passion drives personalized beauty innovations,sculpting a future where technology meets the heart's deepestdesires.
Your Safety, Our Cornerstone:
"At Inclusive Beauty, your privacy isn't just a promise; it's our cornerstone. Unlikeothers, we ensure your data's security. Your image, used for recommendation, is instantlyand permanently erased from our servers. Your trust is our most prized possession,safeguarded with unwaveringcommitment.
Where Beauty Knows No Boundaries:
In a world of endless choices, Inclusive Beauty stands tall as a beacon of genuinediversity, technological prowess, and unwavering security. Join us in a realm wherebeauty knows no boundaries, and confidence finds its true reflection."
User Problems:
Customers want to try products before buying but dislike the mess of applying and removing makeup.
Store owners want to reduce the cost of providing samples and improve customer satisfaction.
Makeup artists need efficient tools to showcase products to clients.
Market Opportunity:
Growing Beauty Sector: Online and offline sales are driving the growth of the beauty and cosmetics sector. This multi-billion-dollar market is accessible through virtual cosmetics solutions.
Tech-Savvy Consumers: Modern consumers are more receptive to experimenting with novel ideas and are becoming more tech-savvy. For this group, virtual makeup studios provide a distinctive and engaging experience.
Integration of e-commerce: A lot of people prefer to buy beauty items online, and they are searching for ways to virtually test out products before making a purchase. E-commerce systems may easily be connected with AI-powered virtual makeup studios.
Personalization: To improve the user experience, AI can assess a user's facial traits, skin tone, and preferences to offer personalised makeup advice and looks.
Cosmocam Team skills:
An app like Cosmocam involves a multidisciplinary team with a range of skills. Here are some team skills we acquire and which we can contribute as a team:
AI and Machine Learning
Strong understanding of machine learning algorithms and frameworks
Proficiency in programming languages like Python, R, or Java
Experience with cloud services for app deployment and backend development.
Graphic Designing
Skills in creating visually appealing graphics and icons for the app
Knowledge of design software like Adobe Illustrator or Sketch
Knowledge of prototyping tools
Ability to design user interfaces that are intuitive and user-friendly
Data Analyzing - Expertise in data analytics, data visualization
Domain expertise in Cosmetics
Knowledge of cosmetic products, ingredients, and skin types
Understanding of trends in the cosmetic industry
Project Management
Ability to coordinate tasks, set milestones, and manage timelines
Strong communication and organizational skills
Marketing and Sales Professionals - Skills in promoting and distributing the app to the target audience.
Team Members and their roles:
Sarath Kothot Software development and machine learning Expert
Manya Manya Data Analyst & Project Coordinator
Henny Patel Domain expert in Cosmetic
Simran Graphic Designer & User Experience (UX) Designer
Satvir Marketing Specialist
Why are we made for this project?
Our team composition covers the essential skills required for the successful development and launch of the Cosmocam App. With our combined expertise, we have the potential to create a user-friendly and innovative application in the cosmetic industry. Therefore, our team S1G1 is a strong fit for taking the Cosmocam as our project in near future.
Competitors:
Sephora: Sephora stores offer their customers a virtual fitting experience on both the website and the mobile app. In addition to the standard fitting of beauty products presented in the store's catalogue, customers have access to tutorials and step-by-step instructions on how to apply makeup. In addition, users can try different styles with features like Compare Me and Shake it Up.
Nivea: With more than 135 years of experience in skin care products, Nivea has created an innovative generative AI-powered solution.
The company introduced the Nivea Skin Guide, which analyzes users' skin conditions based on parameters and offers tailored solutions. In addition to care recommendations and skincare selections, consumers can track their skin improvement progress in a special diary.
MAC Cosmetics: With more than 135 years of experience in skin care products, Nivea has created an innovative generative AI-powered solution.
The company introduced the Nivea Skin Guide, which analyzes users' skin conditions based on parameters and offers tailored solutions. In addition to care recommendations and skincare selections, consumers can track their skin improvement progress in a special diary.
LOreal: L'Oreal loudly and confidentlydeclaresthat they want to become a leader in beauty tech, and they are very successful at it. The brand uses machine learning not only to improve the shopping journey but also to create smart devices, from the successful Hair Coach for Kerastase to their latest invention,HAPTA.
Market Size:
A graph of a market share
Description automatically generated
Competitive landscape:
Personalization: AI can identify a user's preferences and offer makeup based on their facial features, skin tone, and other characteristics. This degree of customisation improves the user experience and raises the chance that customers will be happy.
Try Before You Buy: Online makeup studios let customers test out various cosmetics and makeup styles electronically, eliminating the need for real product samples. By boosting consumer trust in their purchase decisions, this can increase online sales.
Accessibility: A larger audience can now access virtual makeup studios from the convenience of their homes or while on the go using cell phones or computers.
Global Reach: These online communities can reach people across time zones and geographic barriers, which is very helpful for beauty companies trying to go global.
Cost-Efficiency: Virtual makeup studios reduce the need for real cosmetic samples and intensive in-store makeup testing, possibly saving time and costs for both customers and beauty businesses.
Innovation: AI-powered platforms can quickly adapt to shifting beauty trends and include new products and styles, staying ahead of the curve in the quickly developing beauty market. Innovation and Trend Tracking.
Target Audience:
Beauty Enthusiasts: Individuals that are enthusiastic about cosmetics and beauty products and enjoy attempting new styles.
Customers that frequently buy cosmetics and skincare items and are searching for a simple way to trial before they buy are known as cosmetics shoppers.
Professional makeup artists who wish to practise and display their talents while also advising clients on goods.
Influencers in the beauty industry on social media who produce engaging cosmetics tutorials and content require cutting-edge gear.
Brides & Special Occasion Makeup: Individuals getting ready for weddings, parties, or other special occasions who wish to experiment with various makeup styles.
Models, fashion designers, and photographers working in the fashion and modelling industries must experiment with different makeup looks for runway shows.
Marketing Strategy:
Market Research and User Segmentation: Conduct thorough market research to identify your target audience and their preferences. Segment your audience based on factors such as age, gender, location, makeup habits, and interests.
Branding: Develop a strong brand identity that reflects the unique features and benefits of your virtual makeup studio. Create a memorable logo, colour scheme, and tagline.
Content Marketing: Start a blog or video channel on makeup tips, trends, and tutorials to showcase your expertise. Share valuable content on social media platforms to engage your audience.
Social Media Marketing: Establish a presence on popular social media platforms such as Instagram, Facebook, TikTok, and Pinterest. Post visually appealing makeup looks created using your virtual studio. Collaborate with beauty influencers to promote your platform. Use paid advertising campaigns to reach a wider audience.
Key Features and Benefits:
Users can virtually try on cosmetics (foundation, lipstick, eyeshadow, etc.) on their own images or live videos in order to see how it would look on their faces.
Skin Analysis: The AI system can examine a user's skin tone, type, and texture in order to suggest makeup items that are properly matched to their complexion.
Product Database: A thorough database of makeup hues and items from different brands that enables users to experiment with a variety of cosmetics.
Realistic Simulation: Exact representations of how the goods would look in real life are given to users through high-quality, realistic simulations of makeup applications.
Personalization: The capacity to preserve and access customised cosmetic looks, facilitating consumers' easy recreation of their preferred appearances.
Videos and step-by-step instructions on how to achieve specific makeup looks that are appropriate for a range of events and fashions are available in tutorials and guides.
Features that help customers attain faultless results include those for skin smoothing, blemish elimination, and other upgrades.
Using augmented reality (AR) technology, users can witness the effects of virtual cosmetics on live video in real time.
System checks for product compatibility and alerts users to any potential problems, such as incompatible colour schemes or skin sensitivity issues.
connectivity with e-commerce: Users can buy the products they try right from the online makeup studio thanks to seamless connectivity with e-commerce platforms.
Revenue Model:
Subscription Plans: Offer subscription-based access to premium features, exclusive makeup tutorials, personalized recommendations, and early access to new product launches.
In-App Purchases: Allow users to purchase virtual makeup items within the app, encouraging them to experiment with different products and looks.
Branded Partnerships: Collaborate with beauty brands for sponsored virtual makeup trials and exclusive product launches, generating revenue through brand partnerships.
Advertising and Promotions: Offer advertising space within the app to beauty brands, enabling them to promote their products to a targeted audience, generating revenue through advertisements.
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